How to keep your clients coming back for more with newsletters!
Everyone wants repeat business thats a fact! But how? One way is by using an electronic newsletter to reach out to your existing clients to keep them informed about new products or services.
Some benefits of a newsletter
- Using a well thought out and designed newsletter can keep you and your business in the for front of your clients minds to help stimulate repeat business.
- A newsletter can help create a personal bond between you and your client because your newsletter arrives in their inbox. This helps create an on going relationship between you and your clients.
Newsletters must be simple!
In this day and age people get bombarded with all kinds of email wanted or not, so the design of your newsletter must be made simple for the client. In studies it was found that only 23% of newsletters were read thoroughly with many not being read at all! Its important to keep in mind when creating a newsletter;
- Keep the format of your newsletter short and simple. Don't overload your readers with a lot of content, write intriging titles to catch your clients interest. Try and identify a problem they might have and how your product or service can help them solve it.
- Don't overload your clients inbox's with alot of newsletters. Try sending one or two a month on a regular schedule so that your clients will know to expect them.
- Allow your readers an easy and obvious method to subscribe and unsubscribe to your newsletters. A newsletter is only usful if the information in it is willing being received. If its not, then the reader will start to feel resentment and come to think of your newsletter as spam. Your readers are placing their trust in you not to abuse their inboxes.
Newsletters are an excellent means of staying in touch with your clients and can be used to generate traffic to your web site. When writing for your newsletter try to focus on one topic and place smaller one paragraph teasers to other articles on your web site. If the reader is interested in the teaser article then they will have to click on a link from your newsletter to your web site to get the full article.
Newsletters are an excellent way to compliment your website and keep in touch with your client base.
